Are you ready for AppleHOP or Ibee’s? It actually won’t be called that, but two big American chain restaurants may soon combine with dual-branded locations, according to CBS News.
Dine Brands Inc. restaurants Applebee’s and IHOP may soon have locations that share a back-of-house and a blended front-of-house.
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John Peyton, Dine Brands CEO, said they’ve already tested out the model on eight prototypes internationally, including the newest Applebee’s-IHOP restaurant in Leon, Mexico.
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In an interview with Nation’s Restaurant News, Peyton said the hybrid restaurants will have “discrete entrances” that allow guests to flow between Applebee’s and IHOP.
The company said it hopes to open the dual-branded restaurants in the U.S. when they find “the right opportunity to introduce it,” Peyton said on a company earnings call.
Dine Brands, which also owns Fuzzy’s Taco Shop, said the three brands have more than 3,500 locations combined over 18 countries.
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