ORLANDO, Fla – For Wicked fans visiting Universal Studios, you’ll want to visit a new attraction before the day is through as Universal Orlando has raised the “broom” when it comes to immersive experiences.
Located just steps away from the front gate, Wicked: The Experience gives off a stunning first impression at the end of a yellow brick road as if it were the Emerald City.
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Inside, guests will find costume and prop replicas created by the designers from the film on display as well as immersive photo opportunities, spectacular scenic and theming from “Wicked” locations.
There might even be a Elphaba and Glinda sighting when you enter the Land of Oz.
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One short “work” day in the Emerald City. Wicked: The Experience is stunning. An absolute must for fans visiting Universal Studios at @UniversalORL pic.twitter.com/N7Edy8imYl
— Haley Coomes (@Haley_Coomes) November 15, 2024
As for merchandise, MinaLima — the studio behind iconic graphic props from the Wizarding World of Harry Potter — developed an exclusive “Wicked”-inspired graphics and print collection including apparel, accessories, home goods, and confections, as well as stationery.
Pink goes good with green when it comes to culinary eats too. Voodoo Doughnuts, Toothsome Chocolate Emporium & Savory Feast Kitchen at Universal CityWalk are offering “Wicked”-themed food items.
You can watch Chef Robert Martinez Jr., the Director of Culinary/Executive Chef at Universal Orlando Resort walk us through the “Wicked” menu in the media player below.
Wicked: The Experience opens Friday, Nov. 15. “Wicked” a two-part, cinematic event flies into theaters on Friday, Nov. 22, while “Wicked Part Two” lands on Nov. 26, 2025.
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